share time: 2026-06-10 12:32:19
In 1994, laid-off couple Lin Jianguo and Chen Guixiang struggled to make ends meet in Rongcheng, with stockpiled towels at 50 cents each being their only hope. Unexpectedly, their own brother Lin Jianjun stole all the towels overnight to exchange for alcohol. Instead of giving up, the couple discovered the potential of these cotton towels. With their limited savings, they started by improving towel technology and expanding retail channels, overcoming challenges like peer suppression and cash flow crises. They also rekindled their marital warmth and fighting spirit in hard times, eventually building the towel business into a well-known domestic brand, becoming billionaires, and completing their rags-to-riches legend.
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