share time: 2026-01-01 06:09:00
Lin Xiaoman, a fresh e-commerce graduate and expert, returns to her hometown only to find her four uncles’ businesses all “stuck”: Uncle One’s old tailor shop has no customers, Uncle Two’s orchard fruits are rotting into mud, Uncle Three’s handcrafted woodworking studio is barely making ends meet, and Uncle Four’s farmhouse stay is so empty you could raise pigeons there. Xiaoman grits her teeth to break the deadlock with “young people’s tricks”: she starts a Hanfu customization live stream for Uncle One, helps Uncle Two make fruit assistance short videos, teaches Uncle Three to run a woodworking cultural and creative account on Xiaohongshu (Little Red Book), and designs a parent-child research package for Uncle Four. However, the uncles all fly off the handle: “I’ve eaten more salt than you’ve eaten rice!” It’s not until Uncle One’s live stream sells 50 Hanfu in one night and Uncle Two’s fruit orders pile up that the uncles finally soften and even take the initiative to learn video editing and copywriting. When the four “old stubborns” become “rural internet celebrities,” Xiaoman realizes that what she’s taken to success is not just their businesses, but also the uncles’ passion for their old crafts, hidden behind their “stubbornness”…
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