share time: 2026-02-21 06:03:16
Lin Xiaoman, a cultural and creative planner in a first-tier city, was surrounded by relatives as soon as she entered home for Chinese New Year: "You earn less than the neighbor with a stable job and don’t even have a partner—how dare you enter the ancestral hall?" She hid in the old hall, crying, her fingers brushing the century-old "Honor Ancestors" plaques—only "successful" descendants could have their names engraved here. Suddenly, she stared at the old family tree and had an idea: young people love "warm Chinese trend" (guochao). Why not turn family mottos into custom bookmarks and rebrand "Honor Ancestors" as "Reassure Parents"? She printed "Grandpa’s motto" and "Grandma’s nagging" on notebooks, posted a video of "making文创 in the hall", and it went viral with 100,000 likes on Xiaohongshu. Half a month later, she opened a workshop with her cousin, leading villagers to make intangible heritage embroidered bookmarks and motto cups. She earned her first pot of gold and helped repair the village school’s playground. By year-end, the village head engraved her name on the new plaque: "This is our village’s most fashionable 'Honor Ancestors'!"
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