Kite Flying: The Frenzy of 1978

share time: 2026-06-06 00:36:21

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Set in Yiwu in 1978 when the reform and opening-up policy launches, Chen Jianghe, tired of a mundane life, runs away from home to set up a stall and meets stubborn yet smart Luo Yuzhu. What starts as bickering soon turns into a deep bond, and they decide to start a business together. Family opposition, malicious competitors and policy uncertainties repeatedly push their entrepreneurial journey to the brink of failure. Their love breaks through prejudices, and their grass-root persistence helps seize era’s opportunities. They make a name in the small commodity market, creating a legendary tale of entrepreneurship and romance for ordinary people.

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