short series

Reborn in 1990: Starting a Business with One Cent

share time: 2026-01-28 06:18:12

Lin Shen, an entrepreneur who died from debt and overwork in his previous life, is reborn as his 17-year-old rural self in 1990—with only one cent from selling scrap, a critically ill mother in need of medical fees, and his childhood sweetheart Su Xiao being forced to marry a wealthy man by her family. Using his future memories, he buys oranges with that cent and sells them at the train station to earn his first pot of gold. Then he seizes 1990s opportunities like video halls and affordable clothing stores to grow his business rapidly. But he faces local thugs demanding protection money, sabotage from competitors, and doubt from Su Xiao’s family who think he’s “too poor” for her. This time, he’s determined to not just make a fortune, but to reclaim the love and family he lost—all starting with that tiny cent.

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