share time: 2026-06-10 12:32:19
1994年榕城，下岗夫妻林建国、陈桂香挣扎在温饱线，街边五毛一条的积压毛巾是全家唯一指望，亲弟林建军竟趁夜抢走这批毛巾换酒钱。走投无路的夫妻未消沉，反而发现积压毛巾的纯棉潜力，凭着仅有的积蓄从改良工艺、拓展渠道起步，历经同行打压、资金危机等考验，更在患难中重拾夫妻温情与斗志，最终将毛巾生意做成国内知名品牌，身家过亿，完成底层小人物到商业翘楚的逆袭。
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